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Depending on the product they use, they may be able to customize it to reach the desired results on your particular hair texture. Like with anything in life, there are no guarantees, but advancements in the process have given stylists significantly more control over the results. Yes, Brazilian blowouts may contain formaldehyde or formaldehyde-releasing ingredients. Though it exists in small quantities in these treatments, it’s still important to note the potentially harmful effects. Another issue, Cavalcante says, is that the treatment alters both the cuticle and the cortex. This can result in a damaged appearance once the treatment’s worn off.
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How long do the results from a keratin treatment last?
"We've had clients who have gotten color done and followed it up with a Brazilian blowout in the same day, and that would be the perfect time to do it since the cuticle is already open from the color," Matos tells us. "If you're doing this, just be sure to let your colorist know since doing one treatment after the other can make the color a bit brighter." Once it wears off, your hair will return to its natural curl pattern. The smoothing treatment originated in Brazil and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry.
Aftercare
"Keratin treatment" has become the term of choice for hair-smoothing processes that leave your hair frizz-free for weeks (even months). "It's just a marketing buzzword; it's not doing anything to smooth the hair," says cosmetic chemist Randy Schueller, editor of thebeautybrains.com. Before you schedule your appointment, check in with the salon to find out which type of treatment they use, and take a look at reviews to ensure that you're making the right choice before you sit in the salon chair. "I always recommend being very careful with anything that changes the texture of the hair," says Kimble. "For the best results, go to someone who specializes in keratin treatments." It's important to note that there are a number of different keratin treatments available, and each will have different aftercare requirements.
Pros and Cons of Keratin Treatments
Keep scrolling to learn everything you need to know about getting a keratin hair treatment. The body naturally makes the protein keratin — it’s what hair and nails are made up of. The process involves getting your hair washed, then having a stylist brush the treatment onto wet hair where it will sit for about 30 minutes. Keratin treatments help to smooth hair cuticles, which can give hair a shinier appearance.
A keratin treatment, sometimes called a Brazilian blowout or Brazilian keratin treatment, is a chemical procedure usually done in a salon that can make hair look straighter for as long as 6 months. Your stylist will begin by shampooing your hair three or four times to remove all the product and create a base for the treatment to adhere. Working section by section, the Brazilian blowout formula will be applied from root to tip, then blow-dried smooth. A flat iron heated to 450 degrees will seal it in, then it's back to the shampoo bowl to rinse out the treatment, followed by a deep conditioning mask. Before diving into the benefits of keratin for hair, let’s be clear on what keratin is and how it affects the hair. It’s a fibrous protein that quite literally forms each strand of hair.
Is there anything else to consider for a keratin hair treatment?
Although both end results are similar, a Brazilian Blowout has a mild formula that can be tailored to your hair type and is a little less delicate post-treatment. "After you get a keratin treatment, you don't have as many options," says Matos. Your stylist might also have options when it comes to the strength of the treatment.
Keratin for Hair: Benefits and How to Use It
As hair becomes damaged, it needs all the help it can get to repair and boost its natural structure. Keratin treatments and keratin-infused products offer many benefits to your hair. Read on for answers to other questions we're sure you're asking about the popular treatment.
But if you're looking to bounce between your natural curls and straight hair, this may not be the solution for you. Always see a certified professional who specializes in keratin treatments and protect the health of your hair by spacing out treatments. We dove deep into the technology behind volumizing hair products, learned about the history and chemistry behind antiperspirants, and read up on Accutane.
What to Expect During a Keratin Treatment
Looking for long, ultra-sleek, pin-straight strands with zero frizz? The world-famous Brazilian blowout—also known as “hair botox”—might just be a game changer for you. This semi-permanent hair treatment is akin to a standard salon blowout on steroids, and works to seal the cuticle and impart a glossy sheen.
"I've seen clients be able to grow their hair past their shoulders when they never could before after doing keratin treatments," she shares. "For those dealing with breakage from relaxers, keratin is a great option." Though she adds, "It's not for everyone." At his salon, Lordet uses several different types of keratin treatments on clients based on their hair texture and health. “When I am asked about the greatest products or tools I have used or experienced, the keratin treatment is at the top of my list. It’s a dream come true for anyone who wants to manage or smooth out frizzy, curly, or wavy hair,” says Charles Ifergan, hairstylist and founder of Charles Ifergan Salon.
As a result, if you’re looking to smooth and strengthen your hair for special events or even daily occurrences, opting for safer, gentler at-home formulas is the way to go. We spoke to two professional hairstylists, Michelle Dixon and Kim Kimble, to better understand the ins and outs of keratin treatments and whether or not they're a good option for Black hair. Below, they touch upon safety issues, benefits, potential side effects, how the formulas themselves work, what you can expect during the treatment, how to care for your hair after your keratin, and more.
Make sure you fully comprehend your stylist's aftercare instructions prior to leaving the salon and follow them when you get home. Dixon notes that keratin "reinforces your hair and tames the frizz, which makes it healthier– when it's done correctly." She shares she has even given the treatment a try herself. "I have natural hair, and it's curly and have been doing keratin for ten years now, and I love it." However, keratin treatments have gained themselves a bad rep over the years due to a slew of safety concerns and the treatment being done incorrectly. In recent years, though, formulas have been updated to be safer, more effective, and less damaging. In Brazil, it is actually referred to as the "Progressive Blowout" because of its gradual straightening effect, notes Rogerio Cavalcante, stylist and owner of The Second Floor Salon.
But while all Brazilian blowouts are keratin treatments, not all keratin treatments are Brazilian blowouts. A smoothing treatment can be a worthwhile investment for anyone with frizz-prone hair. In fact, some of us are willing to shell out $250 on average for salon services like a keratin treatment or aBrazilian blowout if it means getting smooth, glossy tresses in return. But what's the difference between these two popular hair treatments, exactly? There are several ways to use keratin for hair to get all the benefits, including stronger hair that is shiny and frizz free. As trendy and convenient as in-salon keratin treatments may seem, the amount of harm they can cause to your hair makes them simply not worth it.
Brazilian blowouts have become notorious for their transformative (and dare we say, life-changing) qualities of eliminating frizz and promoting intense shine. As for the process itself, Soekoro says a keratin hair treatment will typically begin with a hairstylist cleansing the hair to adequately remove residue that could inhibit the formula from saturating the hair. There are alternatives to Brazilian blowouts that are considered safer for your hair and body.
"The differences between hair strands on textured manes means that heat will hit one area more intensely than another causing damage and breakage," Lord says. "The impact of the first treatment may not be observed by the naked eye but it is very likely damage has been done by the formaldehyde in the [formula]." While Matos says the treatment is safe on most hair types, Lord warns that people with textured hair should take precautions because the treatment could potentially be damaging. She suggests being mindful of the amount of heat you're applying to textured strands because of the different ways certain parts of your hair may react. "If you have someone inexperienced who's going over the hair too many times with high heat that's too high for that texture, it can damage the hair." If you feel like your stylist is overdoing it, don't be afraid to speak up.
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